IntegrationWorks Social Media Project

Social Media / Branding Campaign
Project Overview
This part of the overall project is the most recent iteration (2023).

The project changed focus with a new marketing direction. We had achieved our first goal now we were onto our second objective. Part one took a couple years to build so part of the new direction was developing the visuals alongside the marketing approach.
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My task was to create the standardised professional design to use on the company social media platforms for all posts, events and articles. It was to follow the branding but also to develop it from its previous iteration to reflect the state of the business and the marketing direction.
Social Media Project
Brand Design & Social Media
The specifications I was asked to keep with was the company colours and the standard pattern I was already using but to bring variety into the designs and to develop it from its current version (see part one). With strong typography, use of colour and layout, I was able to create a a variety of different variations of social media posts for different types of posts (image posts, imageless posts, logo based posts, text only posts etc) I also created and added a tag system that fit with the visual system and stood out. This enabled people to look at the company social media pages and see what sort of post it is.
Part One of Social Media Rebrand (2020-2022)