Project Overview
This project involved the ongoing development and application of an established brand identity for a Pho Viet, a Vietnamese street food restaurant. Drawing on the bold colours, energetic typography, and vibrant visual style of the original brand, I created a series of posters, social media assets, and in-store promotional materials that celebrated the restaurant's food offering. Through subtle refinements to the visual system and consistent execution across multiple touchpoints, I helped strengthen brand recognition while delivering engaging, appetite-driven creative.
