The focus for this project was to try and make a more 'New Zealand' flavoured type of biscuit. This was done because of the macro trend that is nostalgia and the trend that is 'home made' or 'New Zealand made'. Having researched other types of brands, it can be seen that there is an increase in more New Zealand made products, or New Zealand flavours as a way to gain more popularity and interest in the brand and their products. I took this approach too with the cookie packaging rebrand by focusing on new flavours that more nostalgic or 'classics' of New Zealand, flavours such as Jaffas, Hokey pokey ice cream and L&P for example.
University Project
Product design
