Project Overview
Client: Medical Assurance Society (MAS)
Agency/Studio: Sailor Creative Studio
Creative Lead: Kendal Morgan-Marshall
Graphic Designer: Joshua Philllips
In celebration of International Women’s Day, MAS hosted their inaugural Sunday Soiree event at Orakei Bay, Auckland.
The event brought together a thoughtful group of women for an afternoon of conversation, reflection and connection. Hosted by Madison Malone, the panel (Dr Savitha Bhagvan, Kathryn Wilson and Glenys Talivai) shared the pivotal moments, hard lessons and quiet courage that shaped their financial journeys.
The brief for me and the Sialor creative team was to create the overall positioning for the event including the name, branding and all event activations. MAS has a focus on long-term financial well-being so it was important that the platform could stand the test of time beyond the first Sunday Soiree and set a way forward for many more events and connections over time.
It was an honour to be part of an event which is not only normalising conversations about wealth, but also building confidence. Because when women build wealth and financial capability, the impact ripples through families, communities and generations.
