ASB Property Renovations

Graphic and Web Design
Project Overview
This project was a company rebrand of the Perth based company, ASB Property Renovations. I was tasked with rebranding the image of the company. This consisted of a new logo and new website.
Rebranding Project
Web and logo design
I first started off with the logo. The client originally did not have a set logo, only business cards with an image they had found on google. They wanted a logo which reflects the work they do and is easily resizable whilst sticking with the light blue colour.
Rebranding Project Breakdown
Logo Workflow
I started off black and white before adding colour and offered a few different style options. I wanted to combine the ideas of carpentry and modernity as this company specialised in home renovations based on the new European styles.

Following further feedback I refined the design down towards the direction the clients felt best suited the companies values till I ended up on the final design.
Rebranding Project Breakdown
Website Workflow
After completing the logo design I began on the website. The website was fairly basic in terms of features as it was only a 'boutique' site or showroom style website. I worked with basic wireframes just to get the correct layout before blocking it in with content. After confirming the design I then hand coded the website myself. For the gallery images, I used javascript and light boxes For the contact form I used Google Forms.
Iteration #2 of the Website
Website Workflow
After a year with the previous design and the need to change hosting due to cost restraints. It was decided by the owner to move the website to Webflow. Having had experience with the tool, I moved it across and recreated it fairly quickly to its now more refined look and more cost efficient hosting.
www.asbrenovations.com.au