Project Overview
For Art in the Park, we partnered with a leading insurance provider to create a bold and engaging event presence across their sponsored activation spaces. The creative concept centred on the idea that while accidents can happen to valuable artworks, protecting those investments doesn't have to be a concern. Through impactful branded signage, a custom art installation featuring a fallen artwork, floor decals, and animated motion graphics displayed on the stadium's LED ribbon boards, we delivered an attention-grabbing campaign that connected the worlds of art and insurance. The activation successfully reinforced the brand's message of providing protection and peace of mind when the unexpected occurs.
